Top professionals of the media & entertainment sector, with focus on technology, innovation and business, share their knowledge and experience with you.
More than 240 high quality mini-seminars
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Regulatory Affairs
and Standards
Curators: Ivan Miranda, Engineering Director at RPC – Rede Paranaense de Comunicação and SET Adviser, Tereza Mondino, Director of TM Consultoria em Telecomunicações, Geraldo Melo, Professor at the Telecommunication Engineering Department at PUC MG and Francisco Peres, Project Manager, Installation and Regularization of Globo and Vice coordinator of the SET Regulatory Committee.
SET People
& Business
Curators: Roberto Franco, Director of Institutional and Regulatory Affairs at SBT and SET’s advisor and Cláudio Younis, Executive Director AboutAV and Vice-president of SET
Co-Curators: Rebeca Braidotti, DHO (Human and Organizational Development) Analyst – SBT , Katia Tavares, Executive Secretary and Luana Bravo, Content and Project Manager at SET
Distribution
and Consumption
Curators: Ana Eliza Faria e Silva, Senior Regulatory and Telecom Manager of Globo and Salustiano Fagundes, Founding partner of HIRIX Engenharia de Software and HXD Smart Solutions and Adviser of SET.
Digital Transformation
and Culture of Innovation
Curators:
Marcelo Souza, OTT Products Director at Globo and SET Adviser and Daniel Monteiro, Manager of R&D and Innovation at Globo’s MediaTechLab
Technology
and Business
Curators:
Daniela Souza, SVP and Founder AD DIGITAL and Advisor to SET and Patricia Freire, Regulatory Specialist at Globo and Vice Coordinator of the Technology Committee
Connectivity
and AV Infra
Curators: Carlos Cauvilla, Director of TV Technology at Rede Anhanguera and Representative of Regional SET Centro-Oeste and Sérgio Santoro, Project Engineer at RecordTV and Adviser at SET.
Cloudification – Media Supply Chain
Curators: Fabio Ferraz, Head of Media Solutions Projects at Globo and Carlos Cesar Abrahão, Head of Media Solutions Support at Grupo Globo – Media and Content
SET
Radio
Curators: Marco Túlio, Member of SET’s Deliberative Council and Director of ZYDigital and Eduardo Cappia, Member of SET’s Deliberative Council and Director of EMC
Creation and
Production
Curators: Raimundo Lima, Member of SET’s Deliberative Council and Director of Technology and Operations of SBT and Mauro Garcia, Executive President of Brasil Audiovisual Independente (BRAVI)
Academic
Curators: Cristiano Akamine, Professor in the Electrical Engineering and Graduate Program in Electrical and Computer Engineering (PPGEEC) at Universidade Presbiteriana Mackenze and Advisor to SET and Frederico Rehme, Coordinator and Professor of the Electrical Engineering and Engineering Course Positivo University Energy and Associate Committee Coordinator and events.
SET
Partners
How to get from
TV 2.0 to TV 3.0
Implementing an OTT platform
By SES
Creation and Production
POST-PANDEMIC FILM RECALL PROTOCOLS
PROTOCOLS FOR RESTARTING SHOOTINGS IN SÃO PAULO
Sonia Santana, president of Sindcine
Sonia explains the measures adopted in order to guarantee a safe environment to all professionals involved in productions since the begining ot the pandemic, and what the union has been doing to support the back to work process.
PROTOCOLS FOR RESTARTING SHOOTINGS IN RIO DE JANEIRO
Leonardo Edde, President of SICAV
Leonardo explains the importance of safety protocols to the restarting of work in the production sector. In addition to caring about the heslth of all professionals involved, he highlights the legal aspects as a protection for emplopyers.
ANTI HARASSMENT PACT IN AUDIOVISUAL
HARASSMENT IN THE AUDIOVISUAL INDUSTRY
Marianna Souza, president of APRO
Marianna talks about the positioning of the sector regarding to this sensitive and important topic: harassment in the working environment. She explains how changes in the behaviors must be incorporated in the routines in order to avoid unacceptable situations.
THE IMPACT OF PANDEMIC ADVERTISING
TIGHT DEADLINES IN PRODUCTION FOR ADVERTISING
Claudio Leone, photographer and Director of Sindcine
Production sector always suffered with tight deadlines imposed by advertising business. The opinion of Claudio Leone, is that an opportunity to change this pattern has just emerged. Taking advantage of the new safety protocols adopted during the pandemic to create better working conditions for everybody.
Modules to be published soon
- Collaborative environments: need for rapid adaptation and opportunity for creative innovation
- Market Expectations about Content Creation and Production
- Remote Workflows and Contributions
Technology and Business
The role of technology in the industry’s journey of transformation is the focus of the “Technology & Business” track.
The evolution of TV through the integration of broadcast and broadband, and the new opportunities from business models with the user front and center, plus the major transformation in the advertising and media market, and how this affects the search for solutions to address the communication needs of advertisers, agencies and business partners.
How to become a successful Media Tech company?
Digital transformation has been revolutionizing every sector of industry and global business chains, not only from the point of view of the change in behavior, society and consumption, but also by the unprecedented combination of all three in the history of humanity. Let’s get an understanding of the view of several players who are experiencing this transformation.
MODULES
WHEN LIFE RETURNS TO “NORMAL”, WILL YOUR COMPANY STILL BE THE SAME?
DIGITAL TRANSFORMATION AT SBT TV
Fernando Pensado, Head de Innovation at SBT
Fernando tells us how the transformation is taking palce at the TV station
THE TV STATION THAT WAS BORN MULTIPLATFORM
Virgílio Abranches, CNN Brazil Programming VP
Part 1 – Virgílio tells us about the challenges and dificulties to launch a brand new TV station during the pandemic and fulfill the high expectations of the audience. It’s one of the most respected companies in the world that we are talking about.
Part 2 – CNN Brazil starts its history based on a different concept in comparison to traditional networks, creating a more dynamic, modern and sustainable journalism. Using a new approach that takes advantage of accessible technological resources, the network creates high quality and credibility content with low production costs.
DIGITAL TRANSFORMATION AT BAND TV, AND ITS SPIN-OFF VIBRA
André Luiz Costa, Band TV General Director
André presents the new enterprise of the media group: Vibra. A company planned to establish the technological connection with the future, transforming quality content in data, and creating a complete digital ecosystem to fulfill the needs of consumption, information and experience.
THE YEAR WHEN THE WORLD STOPPED…IS THIS THE TIME TO BE DISRUPTIVE?
REGIONAL COMMUNICATION IN A DIGITAL UNIVERSE
Leonardo Petrelli, President of Grupo RIC
Part 1 – shows that even in a global and digital scenario, regionalization is still very important in the distribution of content in a more precise way. He tells us how RIC is positioned to become essential in this process of constant evolution.
Part 2 – In Part 2, Leonardo, reveals the initiatives and innovations that are being implemented in order to establish a synchronicity between the group and its audience, and how the company reinvented itself during the pandemic.
THE RECIPE OF SUCCESS OF REDE VIDA
Monteiro Neto, President of Rede Vida
Monteiro talks about the success obtained in these 25 years of the network, working with a segment dedicated to family, religion and catholicism. With a pioneering spitir, innovation and perseverance, the company was able to improve and follow the technological changes to maintain its activities.
LIVE COMMERCE: A NEW CONSUMPTION TREND
Alessandro Caudurro, CEO Huia and CIO Ecossistema HAUS
Part 1 – A new concept of e-commerce that came up in China gained strenth in Brazil due the pandemic: the Live Commerce. Alessandro, explains the new format, how it works, what is its potencial and how it is transforming the online sales market.
Part 2 – Alessandro, tells us about the concept of T-Commerce, the union of e-commerce with television, and how this format can influence the retailers market.
COMMERCIAL PLATFORM FOR SMALL AND MEDIUM ADVERTISERS CASE SIM
GLOBO SIM: A PLATFORM FOR SMALL AND MEDIUM SIZE ADVERTISERS
Cadu Ventura, Head of Planning and Business management of Globo
Cadu speaks abouthow new platform Globo SIM is democratizing the access to advertisiment to all kinds of clients. With user firendly tools, he explains that the system makes easy the promotion of products and services opening spaces in a communication outlet like Globo.
HOW CAN MEDIA GROUPS BASE THEIR STRATEGIES ON THE BUSINESS CO-CREATION MODEL?
THE NEW CONCEPT OF CO-CREATION
Wagner Kojo, Head of Innovation and Digital Business of Stefanini
Part 1 – Wagner speaks about the co-creation present model, a process that was forced to adapt in this frentic world we live in. Multidisciplinary teams, new management models and hierarchy, area integration and everything else that involves the co-creative strategy.
Part 2 – Wagner Kojo shows companies can reinvent themselves and transform their business models, taking advantage of resources, technologies and the core business of the organization.
IS IT TV, A YOUTUBE CHANNEL, A RADIO OR A PLATFORM?
DIGITAL TRANSFORMATION AT JOVEM PAN RADIO STATION
Roberto Araújo, CEO of Jovem Pan
Roberto describes the paths of the transformation the radio went through to become an important producer of multiplatform content, being present on podcast platforms, Youtube, social networks, exclusive app and wherever the audience may be.
OWNERS OF THEIR OWN CONTENT– HOW DOES A SOCCER CLUB REVOLUTIONIZE ITS MEDIA STRATEGY?
THE GREAT MOVE OF CLUBE ATLÉTICO MINEIRO
Leandro Figueiredo, Diretor de Negócios do Clube Atlético Mineiro
Leandro shows that the team performs very well also outside the soccer field. With investments in an exclusive app, in the production of content ot fans, in taylor made product for supporters, he revoluionized the media strategy and monetization.
WHAT CAN WE EXPECT FOR BLACK FRIDAY THIS YEAR?
POLISHOP AS A PRODUCER OF CONTENT
Rogerio Nogueira, Communication and Marketing Director of Polishop
Part 1 – In this episode, Rogerio, explains the strategy adopted to introduce and advertise their products, which most of the times are new to the customer. He explains the advantages of infomercials and how creating content can improve sales.
Part 2 – In this second part, Rogério Nogueira from Polishop tells a little bit about the investments and expectations of the company for upcoming Black Friday, one of the most important events of the retail business in the world. He also anticipates how Polishop will be positioned in the marketplace taking into account the moment that we all are living.
GETTING READY FOR THE BIGGEST BLACK FRIDAY EVER
Tiago Ritter, Founder of W3hous and CEO of Haus
Tiago, analyzes how the present scenario, the social isolation and all cultural transformation generated by the pandemic can impact this year Black Friday. He also evaluates the challenges to create digital experiences which corrispond to the habit changes of the consumers.
Modules to be published soon
- T- Commerce: Open TV interactivity
- How to stay relevant as a content creator on a platform like youtube during Pandemic?
- Digital Product Placement
- Statistical Model: Measuring TV Impact on Advertisers
- Market Intelligence – Consumer Journey
Regulatory Affairs and Standards
The opening videos of the “Regulatory Affairs and Standardization” Tack in the “Academy” phase of SET XP 2020 will introduce the new Ministry of Communications, its structure, objectives and how its functions, with special emphasis on its Broadcasting Department.
Thereafter, videos in the format of tutorials, talks and interviews will deal with the new rules created within the regulations for broadcasting and ancillary services recently issued by the Ministry of Communications and by Anatel, explaining their coverage and applicability and illustrated with the corresponding procedure within the electronic means provided by Anatel and the MCom.
Decree no. 10.405/2020 and its effects, Ordinance no. 141/2020 and its criteria, as well as ordinances in the pipeline and expected to be issued during the development phase of the “Academy” will be dealt with. Resolution no. 721/2020, and the supplementary technical requisites acts with their innovations, will also be dealt with.
Adaptation of the Mosaico System, and its use in every situation, will be dealt with in detail, providing important guidance for professionals throughout Brazil.
The debate will cover important issues figuring on the agenda for the year 2020, like the fate of the remaining balance of the Auction of the 700 MHz Band, under analysis at the Steering Committee of Anatel, the ramifications of the Auction of the 3,5 GHz Band, which we expect to be allocated to the migration of C-Band domestic TVROs to the Ku-Band, the Brazilian General Data Protection Law – Law 13.709/18, which will require companies to adapt their internal processes, and regulatory asymmetry between media services which is facing a strong challenge from the most regulated sectors.
MODULES
REGULATIONS AND CP MC ANATEL
THE NEW STRUCTURE OF BROADCASTING DEPARTMENT OF MINISTRY OF COMMUNICATION
Maximiliano Salvatori Martinhão, Rodrigo Cruz Gebrim e William Ivo Zambelli, all part of Ministry of Communication, speak about the changes and transformations in laws and regulations that rule the sector, and which were implemented to contribute and give support the development in this area.
-
- Maximiliano S. Martinhão
-
- Rodrigo Cruz Gebrim
-
- William Ivo Zambelli
NEW REGULATIONS FOR RADIO BROADCASTING
Marcus Dutra, Anatel’s RF Use Authorization and Station Licensing Processes Coordinator
Marcus talks about the changes in broadcasting regulations, the new requirements, deadlines and the impacts of these changes on the market.
REGULATIONS: ORDINANCE 10.405
Thiago Soares, General Coordinator of Innovation and Regulation and Systems of the Department of Broadcasting of the Ministry of Communications, explains Licensing ordinance 10,405, which defined deadlines, terminated stages and removed some requirements for the operation of stations.
Regulations: Ordinance 141
In this video, Alexandre Barros, General Coordinator of Grants of the Secretariat of Broadcasting speak about Ordinance 141, which defines regulations for network channels and establishes new criteria for the grant issuing.
Modules to be published soon
- Remaining Balance of the 700 MHz Band Auction
- The ramifications of the Auction of the 3,5 GHz Band.
- The Brazilian General Data Protection Law.
- Regulatory asymmetry between media services
Academic
- Technologies used in TV 3.0
- Research and Development – A Global View
- Where is the cloud? Understanding OTT: Marketing and Technological Perspective
- Cost per Mbit on Free-to-Air TV and the Internet
- Power density: Gap Filler versus SFN
- 5G Broadcasting
- Young people in broadcasting. Interviews with new professionals working in television stations to motivate young people in their choice of caree
SET People & Business
MODULES
PEOPLE & BUSINESS: THE TRACK THAT MAKES YOU THINKRoberto Franco, Director of SBT TV, Counselor of SET and Curator of the track People & Business
Roberto Franco explains the objectives of this section of SET.
DIGITAL NEWSPAPER: A CASE OF SUCCESS
Fernando Rodrigues, Director and founder of Poder 360 Digital Newspaper
Fernando reveals the success of this new format that is growing fast and attracting more and more followers. Entreprenuer with future in mind, he shares precious tips with those who want to try this communication trend.
IS IT POSSIBLE TO BE HAPPY AT WORK?
Alexandre Teixeira, speaker and cofounder of ODDDA
Alexandre tells us how his experience as a journalist helped him to write three books on people’s relations in a corporate environment, and on what is necessary to find happiness at work, specailly in this particular moment of home office and social distancing.
THE FUTURE OF TELEVISION
José Roberto dos Santos Maciel, CEO do SBT
Part 1 – How the new medias, new business models, new consumption habits and fast-paced digital transformation are influencing the future of television, which celebrated its 70 anniversary in Brazil this year. José Roberto dos Santos Maciel, CEO of SBT TV, tells us how the network is adapting to this new reality.
Part 2 – José Roberto, tells us how the DNA of the network helped the company to reach unprecedented levels of engagement in the digital universe. Without diregarding its popular contents, and with no major investments in advertising, he shows that SBT is prepared to be part of the future of television.
THINK LIKE A FUTURIST
Leonardo Carraretto, Futures Researcher
A new speciality is evolving each day. In order to tell us about this trend, Leonardo, speaks about studies and techniques that help us foresee how future will be and how we can build it.
SPEECH THERAPY IN COMMUNICATION Camila Mercatelli, Phonoaudiologist, especialized in voice therapy and neuroscience
WHAT IS THE NEW PROFILE OF A LEADER?
Part 1 – Ana Costa Couto, leadership specialist, speaker and coach
Ana, explains how this present moment is helping to transform the professional relations, creating a more human and transparent working environment, and opening space for a new type of leadership.
Part 2 – Still considering the changes caused by the pandemic in the working relations, Ana Costa Couto, speaks about the intelligence of the heart, a concept that was the centre of egyptians thinking, and that today is being valued again. She also shows why “attention management” is more important than “time management”.
IS THERE A LIMIT FOR CREATIVITY?
Thiago Gringon, teacher at ESPM and Director of Kreakatali
Part 1 – Thiago speaks about the subject his is expert on: Creativity. He raises points like thinking outside the box, how to be creative in a situation like the one we are living, and teaches that is possible to potentialize creativity with practice and training.
Part 2– In this video, Thiago, builds a parallel between productivity and the creativity required by companies of their professionals. He explains how these two pilars can be complementary and establish a balance in the corporate world.
THE IMPACT OF THE PANDEMIC IN MEDIA CONSUMPTION
Melissa Vogel, CEO of Kantar Media Division
Melissa presents interesting data on media consumption during the epidemic. She evaluates how these numbers impact the broadcasting market and the planning of outlets and advertisers.
WHAT IS YOUR PURPOSE?
Lady Morais, Executive Director of Alba Consulting
Part 1 – Lady Morais, speaks about the purpose and meaning in a working environment. She analyzes how present transformation in professional and social relations is requiring new leadership profiles and companies.
Part 2 – In this second part of the conversation with Lady Morais, we cover the capacity and necessity of being in constant learning and transformation. She also analyzes issues involving ethics and integrity in the companies, specially in a period of crisis like the one we area living nowadays.
SET Radio
MODULES
RADIO VOICES
SALOMÃO ÉSPER
Solomão Ésper, icon of Brazilian radio, shares some stories, curiosities and adventures. He tells aboiut his large experience working in the main radio stations in the country, and a bit about his brief experience in a TV station.
LUIZ FERNANDO MAGLIOCCA
Radio broadcaster Luiz Fernando Magliocca speaks about the challenges to maintain the radio as an irreplaceable media, he also tells about the evolution of advertisment until nowadays, and remembers some curious situations in these years as a professional.
RADIO TECHNICIANS
JOSÉ MAURO ÁVILA
Technical director of Mega Sistema de Comunicação
With a 40 year experience in radio and television, José Mauro Ávila, tells us background, learnings and experience in this universe of communication. He recalls some challenges in the past and analyzes the trends for the radio.
DIGITAL RADIO DRM- Technology and Market Status
Part 1 – Ruxandra Obreja and Alexander Zink, President and Vice President of the Digital Radio Mondiale Consortium, respectively, present an overview of DRM technology that promises to revolutionize the broadcasting market.
Part 2 – Continuing the presentation on DRM technology, Ruxandra Obreja and Alexander Zink, highlight the main features, benefits and the excellent audio quality offered by the technology.
Part 3 – In this 3rd episode of the presentation of DRM technology, Ruxandra Obreja and Alexander Zink, bring examples of applications and demonstrations of the technology in royal cases.
Part 4 – In the fourth and last part of the presentation of digital DRM radio technology, Ruxandra Obreja and Alexander Zink, show advanced applications that the system allows and the new services provided by the radio.
DAB DIGITAL RADIO – TECHNOLOGY AND MARKET STATUS
Patrick Hannon, President of WorldDAB and VP Corporate Development at Frontier Smart Technologies
Part 1 – In this episode, he presents an overview on technology and the status of global market.
Part 2 – In continuation to the presentation of DAB technology, Patrick Hannon, shows the transformations that are impacting the radio broadcasting market, and how DAB technology can optimize the trasmission experience..
Les Sabel, Doctor in Technology of Safe Communications at WorldDAB Commitee
Les Sabel introduces the capacities of digital sytem DAB, including the possibility of operating in hybrid radio model.
Modules to be published soon
- Radio Horizons
- Regulatory
- Radio History
- Rádio Digital HD RADIO – Technology and Market Status
- Radio DNS Hybrid Radio – Technology and Market Status
- DTS Hybrid Radio – Technology and Market Status
- RDS – Best Practices, New Applications and the New RDS2 Version
- Online and ON-AIR audio quality – Loudness, Processing, Podcasts, Streamind and Programmatic Media
- Audio over IP workflow on the radio
Distribution and Consumption
In 2020, the various stakeholders of free-to-air TV came together to plan the TV of the Future, expanding the view of the business and the possibilities for consumers. We are now on the path to expanding the quality of audio and video and interactivity using all existing infrastructure, the so-called TV 2.5. We are also taking a daring step towards building the TV of the Future, using a completely new model with innovative technological premises.
TV in the Era of Analytical Platforms
How solutions that use mathematical techniques, statistics, predictive modeling and machine learning are transforming the television experience.
The future is coming to meet us at a greater velocity that many expected. The impacts generated by the COVID-19 pandemic have accelerated digital transformation within organizations, causing what can now be considered as an “upgrade of a decade” in the adoption of new technologies and processes.
The new digital economy is data-driven, and the application of Analytics technologies to business and – above all – of Artificial Intelligence, Machine Learning and the Internet of Things will be essential if companies are to remain competitive and profitable.
The use of increasingly sophisticated algorithms to capture and retain the attention of users is no longer just a feature of search and social media platforms on the internet, many of them with a track record of invading their users’ privacy.
In this track, we are going to discuss why they have also become essential for television to continue evolving and be capable of continuing to deliver value experiences in a world of constant changes and challenges.
Modules
TV 2.5 AND TV 3.0. WHAT IS THIS?Ana Eliza Maria e Silva, Adviser of SET and Senior Regulatory and Telecom Manager of Globo
Ana Eliza explains the differences between TV 2.5 and TV 3.0, two terms that translate the evolution of television and that will widely explored during SET eXPerience.
TV3.0 AND ITS IMPACT ON THE BUSINESS
TV 3.0: The future of open TV in Brazil
In this conversation, Raymundo Barros, Globo CTO, and Ana Eliza Maria e Silva, curator of SET and Strategy and Regulations Manager at Globo Techonogical area, analyze the behavior, the evolution, the trends and the challenges of open TV in a time of digital transformation.
Modules to be published soon
- Evolution of TV as DTV Play
- Artificial intelligence applied to consumption
- Connected TVs and their Consumption
Connectivity and AV Infra
This track will present the status of the evolution of several technologies dedicated to highly relevant issues that sustain the demands of the current and future media production and delivery environment.
An extensive range of topics, such as IP (Internet Protocol) systems, Cloud environments, MAM (Media Asset Management), and Cybersecurity that will provide a view of the technological moment of this scenario.
The aim is to show how this will modify the manner in which the workflows will be built, creating new models and cases of use, assisting the productivity and results of the business. Welcome!
Modules
THE FAMILY OF ST-2110 STANDARDS
Guilherme Castelo Branco, engineer of PHASE Engenharia
Guilherme presents an overview of 2110 standards, which orient the IP infrastructure..
ARCHITECTURE FOR THE IMPLEMENTATION OF IP INFRASTRUCTURE
Guilheme Castelo Branco, engineer of PHASE Engenharia
Guilherme explains that there are hundreds of options for projects of architectures for implementation of an IP system around the world, but two items are essentials for the success of the instation..
CASE STUDIES: INSTALLED IP SOLUTIONS AND INTEGRATIONS OF TECHNOLOGIES
THE NEW EXHIBITING CENTER OF GLOBO
Eduardo Ferreira, Director of Globo HUB of Distribution of Content
Eduardo Ferreira speaks about the new IP exhibiting center of Globo in São Paulo, its implementation, challenges, learnings and how they are operating with this innovative technology.
CLOUD TECHNOLOGIES: CONCEPTION, DEVELOPMENT AND INNOVATION
Erick Soares, Expert in Technology – Sony
USAGE OF CLOUDS: PROS AND CONS
Erick explains the characteristics and benefits of using technology on the cloud to the audiovisual business. He points out the trends, challenges and concerns that must be observed when investing in this technology
HOW TO SELECT A CLOUD PROVIDER
speaks about Cloud providers available in the marketplace, which aspects must be analyszed and how to select a more suitable provider according to each necessity.
DEVELOP APPLICATIONS IN HOUSE OR USE THIRD PARTY SOLUTIONS?
One of the concerns of people who manage technology, specially with the combination between IT and audiovisual, is the following decision: to develop internally the applications or to take advantage of ready-to-use solutions? In order to show pros and cons of each situation, we invite Erick Soares, Sony Expert in Technology.
Modules to be published soon
- IP: Challenges Network Monitoring and Operations
- Real-time monitoring and telemetry
- Contribution/distribution platforms (fiber, satellite, microwaves, 4G/5G, non-managed networks)
- MAM and Digital Expertise: Challenges of Digital Storage
- Cybersecurity: Framework for broadcasters
Digital Transformation and Culture of Innovation
MODULES
DEVELOPING A CULTURE OF INNOVATION IN LARGE COMPANIES
THE INTERNAL REVOLUTION IN BIG COMPANIES
Glauter Jannuzzi, Microsoft MVP Lead
Glauter talks about the importance of creating a culture of internal innovation in big companies, about the difficulties they face to reinvent themselves, and the challenges to survive in a environment in constant transformation.
ACCELERATING INNOVATION WITH STARTUP ECOSYSTEMS
WHAT IS OPEN INNOVATION?
Hector Gusmão, President of Fábrica de Startups
Hector explains the meaning of the concept “open innovation” which came up in the begining of 2000. He tells us how companies have been using nowadays external teams to develop innovative solutions, and defends that innovation is everywhere.
INNOVATING AND CREATING A CULTURE OF INNOVATION WITH HACKATHONS
HACKATONE AS AN INNOVATION CENTER
Rodrigo Terron, Founder and CEO of Shawee
Rodrigo introduces the hackathon universe, and how this process can help the development of innovative and disruptive ideias. In a competitive and colaborative environment, these marathons can unveil new solutions and talents.
THE ROLE OF ACADEMIA IN THE NEW INNOVATION ENVIRONMENT
The role of universities in the present world
Rafael Nasser, Coordinator of the Innovation Programs at PUC-Rio
Rafael brings his view on the new education format offered by universities, which assume an important role in the process of training people to become entrepreneurs, innovative and prepared to face the present challenges.
Modules to be published soon
- The Future of TV: New ways of telling stories, producing, consuming and monetizing content
- Culture and Processes of Innovation: People in the innovation process and what is happening at the innovation hubs around the world
Cloudification - Media Supply Chain
The “Cloudification Process” is much more than a perspective on the infrastructure or products established in the Marketplace of Cloud Providers. Rather, it is the concept of shortening distances, coming up with more versatile and scalable ways in use, with freedom of access, breaking down boundaries… all this in an agile manner that generates efficiency for the business, without lock-in and/or exclusivity to a Cloud when modeling the architecture of a new business.
This Track proposes discussing how the current scenario (consumption, the economy, the pandemic etc.) has been transforming and accelerating the roadmap of technological evolution for the value chain of both Content and the Industry, creating new opportunities for the revision and optimization of processes, efficiency gains and the creation of businesses.
Modules
LIVE PRODUCTION IN THE CLOUD – DISRUPTIVE OPERATIONAL MODELS
THE OPPORTUNITIES ON THE AIR
Gilberto Castanon, Director of Sports and EVents Operations of Globo TV
Gilberto speaks about opportunities and challenges on covering sports and events for an universe of people more and more digital and multiplatform. He also explains how technology, and even the moment that we are living, contributes for the transformation in the business.
THE TRANSFORMATION OF TELEVISION
Paulo Rabello, Technology Operations Director of Globo TV
Paulo explains how television is suffering a transformation in a world more and more digital. He also speaks about production of content being forced to reinvent itself in order to follow the trends and high expectations of the consumers of information.
REMOTE PRODUCTION – THE SEARCH FOR OPERATIONAL EFFICIENCY
MOTIVATING ASPECTS AND CHALLENGES CONCERNING THE CHANGE IN A TECHNOLOGICAL PLATFORM
Antônio Berbel, Head of Technology of Globo Platform for Content Production
Our guest, talks about the expectations and challenges concerning the implementation of a platform on the cloud for content production that meet the needs of the distribution to different channels.
PROJECTS IN FOCUS: A SOFTWARE BASED ORCHESTRATING PLATFORM
Thiago Abreu, Globo Media Solutions Projects Manager
Thiago talks about the expressive changes that a more dynamic and technological operational model is providing to content production. He also highlights the challenges of projecting a systemic solution of TV engineering.
OT aS A SERVICE (OTaaS) – Intelligent Operating Models
THE CULTURE OF “COMPONETNIZATION” OF CLOUD PLATFORMS SERVICING IDEATION AND CREATION OF NEW SERVICES
Anshul Kapoor, Leaser of Development of Business for Media Segment of Google, speaks about how the media operating models are evolving to cloud platforms. He also presents how “componentization” of media solutions can be an advantages to media companies.
THE OPTIMIZATION OF PROCESS, CLOUD SCALABILITY AND THE ACCESS ANYWHERE ELIMINATE FRONTIERS
Be introduced to the opinion of Globo Director of Content Distribution Hub, Eduardo Ferreira, about the opportunities of new models that come up with the technological advances and which frontiers will be bypassed with the cloud environments.
SUSTAINING IN FOCUS: THE SCENARIO OF NETWORK INFRASTRUCTURE IN BRAZIL
Armenio Lobato, Director of Infrastructure and Technology, speaks with Eduardo Faria, Solutions and Media Projects Coordinator, both from Globo TV, about the technological challenges that come up in the media environment. They explore the opportunities and benefits tha the cloud technology can bring to the content distribution.
SUSTAINING IN FOCUS: SECURITY AND INTELLECTUAL PROPERTY
Rodrigo Almeida Gonçalves, Head of Information Security of Globo, shares his experience on an extremely important theme: Security. In an environment getting more and more digital, he speaks about the responsibility of protecting content
Modules to be published soon
- The Force of Metadata – Ideation in the Search for New Businesses
SET Partners
- Futurecom
- ABOTT’s