Home/Academy/Trilha | Como ir da TV 2.0 a TV 3.0

TRACK: HOW TO GET FROM TV 2.0 TO TV 3.0
By: FRAUNHOFER, PHILIPS AND TECHNICOLOR

How to get from TV 2.0 to TV 3.0
By FRAUNHOFER, PHILIPS AND TECHNICOLOR

The SBTVD Forum has selected and adopted the Technicolor HDR Technology and the
MPEG-audio system for inclusion in the ISDB-Tb (“TV 2.5”), to enhance TV transmission in
Brazil using HDR images and immersive and personalized sound. These latest-generation
audio and video technologies are the most advanced solutions for broadcast and
streaming and provide the base for a seamless transition from TV 2.0 to TV 3.0 in Brazil.

Transmission industry leaders ATEME, Cobalt, Fraunhofer IIS, Interdigital, Jünger, Philips,
Technicolor and Telos Alliance have joined forces to offer a series of content about the
solutions available for implementing next-generation audio and video technologies, as
well as the latest trends in the transmission industry

Each video was produced by specialists in standardization, broadcast and production.
Participants will have the chance to learn everything about the steps necessary for the
transition to the next-generation transmission and streaming technologies, including the
most advanced MPEG-H Audio and Advanced HDR resources by Technicolor. These
technologies are the key elements for the future of entertainment and offer a high-level
user experience, opening doors to opportunities for innovative businesses and new
content formats.