Check the schedule on December 3
THE FUTURE OF TV
On closing day, the SET eXPerience offered the strategic and regulatory agenda for broadcasting over the next two-year period. We presented the evolution of TV through the integration of broadcast and broadband, as well as the evolution of user-centric business models. We showed a debate on the proposed technology solutions received from the international public call (“Call for Proposals for TV 3.0″) undertaken by the SBTVD Forum. We talked with key government spokespersons about the industry’s agenda: innovation, the expansion of terrestrial TV using infrastructure sharing, and the future of the C-Band.
Chairs: Raymundo Barros, CTO, Globo and SET Adviser and José Marcelo Amaral, President of the Brazilian Digital TV System Forum and Director of Engineering and Operations, RecordTV and Cristiano Flores, General Director of ABERT
- The impacts on the business with the evolution of Free-To-Air TV, the feasibility of segmented advertising, the expansion of consumer knowledge and hybrid experiments in programming and commercialization.
- The evolution and the status of the rollout of ATSC 3.0 in the USA: Which new business models are being considered? How will publicity benefit from this new technology? What type of digital products can be integrated into a perfect consumption experience?
- The role of the SBTVD Forum in the TV 3.0 Journey
José Marcelo Amaral, Presidente do Forum SBTVD e Diretor de Operações e Engenharia da Record TV
Luiz Fausto de Souza Brito, Coordinator of Technical Module – Forum SBTVD.
- Debating the proposed technology solutions received through the international public call (“Call for Proposals for TV 3.0) undertaken by the SBTVD Forum.
- Unleashing the Next Generation of Broadcast Television
In his remarks, National Association of Broadcasters President and CEO Gordon H. Smith will address the continued innovation of broadcasters in the U.S. and how they are working together to expand the growth of broadcast TV and radio to reach emerging platforms, add value to broadcast services, deliver new and exciting content and to better serve the public interest.
Gordon H. Smith, NAB President and CEO
Check the schedule on December 2nd
THE POWER OF INNOVATION
How to stay relevant in a complex globalized and constantly disruptive world. Adopting innovation as part of companies’ in-house processes and the rewards of creation that can help to accelerate companies and markets.
On this day we will debate new ways of consuming, creating and adapting to this environment that demands constant adaptation and hyper-personalization, to deliver a unique experience to the final consumer.
How startups are dealing with the need to actually introduce something new in a market where many declare themselves to be new and revolutionary, cutting edge, unique, innovative, but where few actually complete the difficult mission of massifying their platform or content.
Chairs: Marcelo Souza, OTT Products Director Globo and SET Adviser, Daniel Monteiro, Innovation Leader and Strategist, MediaTechLab, Globo e Hugo Nascimento,Coordinator of the “Industry 4.0 SET” Working Group
Mehrad Moeini, Head of Business Development Co-Founder of Media & Advertising, Plug and Play
, CEO and Co-founder of Fábrica de Startups Brasil
, Head of Oito ( Innovation Hub of Oi)
Innovation ecosystems and Berkeley’s “lean startup” program
, Adjunct Professor and Distinguished Teaching Fellow at the University of California-Berkeley, Haas School of Business
Check the schedule on December 1st
THE HYPERCONNECTED WORLD
On this opening day of the SET Experience LIVE, we looked at the Hyperconnected World, discussing how the technologies that are forging a path in this new world will transform our future, bearing in mind their integrated combination such as: 5G, IoT, AI, voice assistants, etc., changing forever how we work, play, learn, eat, purchase, get around and consume news content and entertainment. These changes have been revolutionizing industries and their global business chains, not only from the point of view of changes in behavior, society and consumption, but also because of their unprecedented combination in the history of humanity.
In addition, we offered a vision of the future, but which in many countries around the world is already a reality, what are the sharp differences in these diverse cultures and in their digital business models, and what Brazil can learn from this moment of so many transformations.
Moderators : Daniela Souza, SET Adviser and Wagner Kojo, Head of Innovation & Digital Business, Stefanini
- Is the recent (post-COVID) accelerated “hyperconnectivity” killing or empowering the real “connections”?
Alex will approach 2020’s rapid & accelerating (digital centered) changes in our personal lives and also in the brands and businesses’ lives from an applied perspective, based on his extensive international Technology, Media & Advertising & Data Science experience but most importantly also from the HUMAN perspective. What awaits us? How can we cope and adapt better? What can we learn personally and as businesses from the current year that is about to end?
, CEO and Co-Founder & Global Head of Strategy, Stefanini Infinit