Program - SET eXPerience

THE LARGEST CONTENT AND NETWORKING EVENT IN THE TECHNOLOGY, BUSINESS AND ENTERTAINMENT MARKET IN BRAZIL

SCHEDULE

December 3

Check the schedule on December 3

THE FUTURE OF TV

On closing day, the SET eXPerience offered the strategic and regulatory agenda for broadcasting over the next two-year period. We presented the evolution of TV through the integration of broadcast and broadband, as well as the evolution of user-centric business models. We showed a debate on the proposed technology solutions received from the international public call (“Call for Proposals for TV 3.0″) undertaken by the SBTVD Forum. We talked with key government spokespersons about the industry’s agenda: innovation, the expansion of terrestrial TV using infrastructure sharing, and the future of the C-Band.
Chairs: Raymundo Barros, CTO, Globo and SET Adviser and José Marcelo Amaral, President of the Brazilian Digital TV System Forum and Director of Engineering and Operations, RecordTV and Cristiano Flores, General Director of ABERT

Themes

2:00pm | The TV of the Future and the New Business Models

The impacts on the business with the evolution of Free-To-Air TV, the feasibility of segmented advertising, the expansion of consumer knowledge and hybrid experiments in programming and commercialization.

MODERATOR/SPEAKER

Raymundo Barros, CTO of Globo
The evolution and the status of the rollout of ATSC 3.0 in the USA: Which new business models are being considered? How will publicity benefit from this new technology? What type of digital products can be integrated into a perfect consumption experience?

SPEAKER

Delbert R. Parks, SVP and CTO of Sinclair Broadcast Group

3:00pm | The TV 3.0 Journey and the Technology Solutions

The role of the SBTVD Forum in the TV 3.0 Journey
MODERATOR

José Marcelo Amaral, Presidente do Forum SBTVD e Diretor de Operações e Engenharia da Record TV

CO-MODERATOR

Luiz Fausto de Souza Brito, Coordinator of Technical Module – Forum SBTVD.
Debating the proposed technology solutions received through the international public call (“Call for Proposals for TV 3.0) undertaken by the SBTVD Forum.

SPEAKERS

Madeleine Noland, President of ATSC

Masayuki Sugawara, President of DiBEG (Digital Broadcasting Expert Group)

Shanshe Wang, Chair of International Group of AVS Alliance

Mohamed Aziz Taga, Product Manager and Business Development Lead of Rohde & Schwarz

Thomas Stockhammer, Director Technical Standards da Qualcomm Technologies

4:00pm | Regulatory Agenda of the Broadcasting Industry: Innovation, the Expansion of terrestrial TV and the Future of the C-Band

MODERATOR

Cristiano Flores, General Director of ABERT

SPEAKERS

Maximiliano Martinhão, Secretary of Broadcasting at the Ministry of Communications

Ana Eliza Faria e Silva, Strategy and Regulatory Manager in Technology Area of Globo

Samir Nobre, General Director of ABRATEL

Vinícius Oliveira Caram Guimarães, Superintendent of Grant and Installment Resources of ANATEL

5:00pm | Keynote: Gordon H. Smith

Unleashing the Next Generation of Broadcast Television
In his remarks, National Association of Broadcasters President and CEO Gordon H. Smith will address the continued innovation of broadcasters in the U.S. and how they are working together to expand the growth of broadcast TV and radio to reach emerging platforms, add value to broadcast services, deliver new and exciting content and to better serve the public interest.

Keynote
Gordon H. Smith, NAB President and CEO

December 2nd

Check the schedule on December 2nd

THE POWER OF INNOVATION

How to stay relevant in a complex globalized and constantly disruptive world. Adopting innovation as part of companies’ in-house processes and the rewards of creation that can help to accelerate companies and markets.
On this day we will debate new ways of consuming, creating and adapting to this environment that demands constant adaptation and hyper-personalization, to deliver a unique experience to the final consumer.
How startups are dealing with the need to actually introduce something new in a market where many declare themselves to be new and revolutionary, cutting edge, unique, innovative, but where few actually complete the difficult mission of massifying their platform or content.

Chairs: Marcelo Souza, OTT Products Director Globo and SET Adviser, Daniel Monteiro, Innovation Leader and Strategist, MediaTechLab, Globo e Hugo Nascimento,Coordinator of the “Industry 4.0 SET” Working Group

Themes

2:00pm | The Future of Media

SPEAKER

, COO & co-founder of Spideo

Luis Camargo, Google

Alessandro Maluf, Video Product Director at Claro Brasil

Sebastian Arciniegas, Senior Partner Manager, Roku

3:00pm | The world of the startups

SPEAKERS

Mehrad Moeini, Head of Business Development Co-Founder of Media & Advertising, Plug and Play

, CEO and Co-founder of Fábrica de Startups Brasil

, Head of Oito ( Innovation Hub of Oi)

4:00pm | The user’s relationship with content

SPEAKERS

, CEO, iSportistics

, Design Manager, Globo

, Founder and CEO at Woopi Stefanini and R&D Director at Stefanini Group

5:00pm | Keynote speaker: Flavio Feferman

Innovation ecosystems and Berkeley’s “lean startup” program

KEYNOTE

, Adjunct Professor and Distinguished Teaching Fellow at the University of California-Berkeley, Haas School of Business

December 1st

Check the schedule on December 1st

THE HYPERCONNECTED WORLD

On this opening day of the SET Experience LIVE, we looked at the Hyperconnected World, discussing how the technologies that are forging a path in this new world will transform our future, bearing in mind their integrated combination such as: 5G, IoT, AI, voice assistants, etc., changing forever how we work, play, learn, eat, purchase, get around and consume news content and entertainment. These changes have been revolutionizing industries and their global business chains, not only from the point of view of changes in behavior, society and consumption, but also because of their unprecedented combination in the history of humanity.
In addition, we offered a vision of the future, but which in many countries around the world is already a reality, what are the sharp differences in these diverse cultures and in their digital business models, and what Brazil can learn from this moment of so many transformations.

Moderators : Daniela Souza, SET Adviser and Wagner Kojo, Head of Innovation & Digital Business, Stefanini

Themes

2:00pm | How will the technologies that are paving the way to the connected world transform our future?

SPEAKERS

Renato Citrini, Product Marketing Manager at Samsung

João Ribeiro, Digital Innovation Manager of Honda

Fabricio Lira, Head of Data and Artificial Intelligence, IBM

André Vellozo, CEO of DrumWave

3:00pm | How is the future hyperconnected, and what are the striking differences in business culture and models around the world?

SPEAKERS

Founding partner, LOGUN Ventures

Co-Founder of Chinnovation

4:00pm | Where is Brazil doing well, and what can we learn from the world?

SPEAKERS

, Director of Solutions for the Digital Products and Services Business of Grupo Globo

Douglas Almeida, Chief Executive Officer e Co-founder da Stayfilm

Juliana Algañaraz, CEO at Endemol Shine Brasil

5:00pm | Keynote: Alex Cernatescu

Is the recent (post-COVID) accelerated “hyperconnectivity” killing or empowering the real “connections”?
Alex will approach 2020’s rapid & accelerating (digital centered) changes in our personal lives and also in the brands and businesses’ lives from an applied perspective, based on his extensive international Technology, Media & Advertising & Data Science experience but most importantly also from the HUMAN perspective. What awaits us? How can we cope and adapt better? What can we learn personally and as businesses from the current year that is about to end?

KEYNOTE
Alex Cernatescu, CEO and Co-Founder & Global Head of Strategy, Stefanini Infinit

KEYNOTES

December 1
Alex Cernatescu
CEO, Co-Founder & Global Head of Strategy
Stefanini Infinit

December 2
Flavio Feferman
Adjunct Professor and Distinguished Teaching Fellow at the University of California-Berkeley, Haas School of Business