Trilha | Distribuição e Consumo

TRACKS: DISTRIBUTION AND CONSUMPTION
CURADORES: ANA ELIZA FARIA E SILVA AND SALUSTIANO FAGUNDES

What is TV2.5 and how does it differ from TV3.0?

Ana Eliza Faria e Silva, counselor of SET, explains the differences between TV 2.5 and TV 3.0, two terms that translate the evolution of television and that will widely explored during SET eXPerience.

TV3.0 and its impact on the business

TV 3.0: The future of open TV in Brazil

In this conversation, Raymundo Barros, Globo CTO, and Ana Eliza Faria e Silva, curator of SET and Strategy and Regulations Manager at Globo Techonogical area, analyze the behavior, the evolution, the trends and the challenges of open TV in a time of digital transformation.

Evolution of TV as DTV Play

Technical requirements of TV 3.0

Luiz Fausto, Coordinator of the Technical Module of Fórum SBTVD, speaks about the architecture of TV 3.0 and presents the technical requirements necessary for its omplementation. He also highlights the differences between the current system and the new TV 3.0.

Artificial intelligence applied to consumption

The exponential growth of technology

Cezar Turion, Vice-President of Innovation of CIA Técnica, shares all his experience and knowledge on the evolution of technology in the past few years and highlights the abrupt transformation that we are living with the growth of internet access, with the digital invasion and with the advances of IA.

Edisn.ai: A revolutionay entertainment platform

Ashok Karanth, CEO of Edisn.ai, tells us where the inspiration of create his startup came from, and how the innovative solutions offered by his company and the usage of artificial intelligence are conquering the whole world in the entertainment and sports segments.

Connected TVs and their Consumption

Roku streaming platform

In this video, Marketing Director of Roku for Latam, Luis Bianchi, speaks briefly about his experience in marketing and television, and tells us how they came up with Roku, the characteristics of the market and the expectations to a streaming platform.

In 2020, the various stakeholders of free-to-air TV came together to plan the TV of the Future, expanding the view of the business and the possibilities for consumers. We are now on the path to expanding the quality of audio and video and interactivity using all existing infrastructure, the so-called TV 2.5. We are also taking a daring step towards building the TV of the Future, using a completely new model with innovative technological premises.

TV in the Era of Analytical Platforms

How solutions that use mathematical techniques, statistics, predictive modeling and machine learning are transforming the television experience.
The future is coming to meet us at a greater velocity that many expected. The impacts generated by the COVID-19 pandemic have accelerated digital transformation within organizations, causing what can now be considered as an “upgrade of a decade” in the adoption of new technologies and processes.
The new digital economy is data-driven, and the application of Analytics technologies to business and – above all – of Artificial Intelligence, Machine Learning and the Internet of Things will be essential if companies are to remain competitive and profitable.
The use of increasingly sophisticated algorithms to capture and retain the attention of users is no longer just a feature of search and social media platforms on the internet, many of them with a track record of invading their users’ privacy.
In this track, we are going to discuss why they have also become essential for television to continue evolving and be capable of continuing to deliver value experiences in a world of constant changes and challenges.

CURATORS:

Ana Eliza Faria e Silva, Senior Regulatory and Telecom Manager of Globo(Linkedin)

Salustiano Fagundes, Founding partner of HIRIX Engenharia de Software and HXD Smart Solutions and Adviser of SET (Linkedin)