TRACKS: CLOUDIFICATION – MEDIA SUPPLY CHAIN
CURATORS: FABIO FERRAZ AND CARLOS CESAR ABRAHÃO
This trail is a offering of
Paulo Rabello, Technology Operations Director of Globo TV, explains how television is suffering a transformation in a world more and more digital. He also speaks about production of content being forced to reinvent itself in order to follow the trends and high expectations of the consumers of information.
Gilberto Castanon, Director of Sports and EVents Operations of Globo TV, speaks about opportunities and challenges on covering sports and events for an universe of people more and more digital and multiplatform. He also explains how technology, and even the moment that we are living, contributes for the transformation in the business.
Our guest, Carlos Cesar Abrahão, Head of Support for Media Solutions of Globo, speaks about the dirupstive operational models, the new way of producing live events, and how technology and innovation allow professionals to operate remotely from anywhere today.
Maurício Felix, Director of Infrastructure and Security of Globo, analyzes the highly important role of infrastructure and security of information in the process of transformation that we are all experiencing, in which technology is more and more evolving in a cloud environment.
Anil Jain, General Director of Media and Entertainment Solutions of Google Cloud, is our international guest to explain how providors in the cloud are getting ready to meet the needs of a market in acelerated technological growth and in important changes in the media consumption habits.
Eduardo Brandini, President of Fábrica de Startups, explains the funcionalities and benefits of transmissions of a digital platform to users. He also analyzes the challenges to content producers.
In this video, Sarah Nagata, Director of Cloud Architecture of Viacom CBS, shares her opinion on which are the main benefits that the cloud environment can offer communicationa and entertainment companies.
Our guest, Antônio Berbel, Head of Technology of Globo Platform for Content Production, talks about the expectations and challenges concerning the implementation of a platform on the cloud for content production that meet the needs of the distribution to different channels.
Thiago Abreu, Globo Media Solutions Projects Manager, talks about the expressive changes that a more dynamic and technological operational model is providing to content production. He also highlights the challenges of projecting a systemic solution of TV engineering.
Director of Planning and Allocations of Content Operations of Globo, Sandro Pizzatto, shares his experience and opinion on processes of planning and centralization of operations, and on how they can generate more productivity and better allocation of resouces.
Fernando Alonso, Director of the Post-Production Platform of Globo, tells us how the pandemic collaborated to transform and accelerate the processes of remote productions, which challenges and opportunities came up and what is being done to guarantee the continuity of the business.
Globoplay Head of Content, Ana Carolina Lima, is our guest to comment about how digital platforms have to be prepared to receive a great volume of content and guarantee its quality.
Gabriel Carvalho,Enterprise Sales Executive of Google, brings numbers and interesting studies that help to explain the power and importsance of metadata, and the challenges that media market faces to take advantage of this information in the digital universe.
Head of Technological Architecture of Globo, Diego Ramos, explains the challenges traditional media companies face to adequate existing content to new platforms. He defends that an integrated strategy of metadata is the right direction.
In this video, Luis Henrique Rocha, Manager of Media Solutions support of Globo, explains the status of artificial Intelligence market in the media and communication segment, and how the technology can contribute with the future of this industry.
In this conversation with Luiz Gabriel, Executive of Corporate Innovation of the Silicon Valley Hub of Globo, he comments on the evolution of artificial intelligence and how this technology if bringing new possibilities in the image recognition in videos.
In this video, Architect of Solutions of AWS, Osmar Bento, comments on the application of artificial intelligence and the resources of machine learning in the recognition and correlation of objects in video, offering the audience a much better experience, as well as a sronger engagement to the transmission platforms.
In this video, Director of Architecture and analytics of Globo, Carlos Octavio Queiroz, talks to us about the importance of metadata and how trhe change in the culture of data impacts the media, content and distribution business.
Phillipe Carrasco, responsible for Media Content Partnerships for Companies at Youtube, talks about the importance of data in a strategy of transformation and content distribution. He explains how search engines and analytics helped to transform Youtube in this relevant platform.
Anshul Kapoor, Leaser of Development of Business for Media Segment of Google, speaks about how the media operating models are evolving to cloud platforms. He also presents how “componentization” of media solutions can be an advantages to media companies.
Be introduced to the opinion of Globo Director of Content Distribution Hub, Eduardo Ferreira, about the opportunities of new models that come up with the technological advances and which frontiers will be bypassed with the cloud environments.
Armenio Lobato, Director of Infrastructure and Technology, speaks with Eduardo Faria, Solutions and Media Projects Coordinator, both from Globo TV, about the technological challenges that come up in the media environment. They explore the opportunities and benefits tha the cloud technology can bring to the content distribution.
Rodrigo Almeida Gonçalves, Head of Information Security of Globo, shares his experience on an extremely important theme: Security. In an environment getting more and more digital, he speaks about the responsibility of protecting content.
Hugo Nascimento, Director of Technology of AD Digital, is out guest to talk about digital transformation and the challenges of companies to execute a camplete migration of their workload to the cloud.
Alex Emmermann, Director of Business Development of Telestream Cloud, speaks about the challenges with migration to cloud, and how the features and services offered by Telestream can contributed with this process.
The “Cloudification Process” is much more than a perspective on the infrastructure or products established in the Marketplace of Cloud Providers. Rather, it is the concept of shortening distances, coming up with more versatile and scalable ways in use, with freedom of access, breaking down boundaries… all this in an agile manner that generates efficiency for the business, without lock-in and/or exclusivity to a Cloud when modeling the architecture of a new business.
This Track proposes discussing how the current scenario (consumption, the economy, the pandemic etc.) has been transforming and accelerating the roadmap of technological evolution for the value chain of both Content and the Industry, creating new opportunities for the revision and optimization of processes, efficiency gains and the creation of businesses.
CURATORS:
Fabio Ferraz, Head of Media Solutions Projects at Globo (Linkedin)
Carlos Cesar Abrahão, Head of Media Solutions Support at Grupo Globo – Media and Content (Linkedin)