Fernando Pensado, Head of Innovation at SBT TV, tells us how the transformation is taking palce at the TV station.

Virgílio Abranches, CNN Brazil Programming VP, tells us about the challenges and dificulties to launch a brand new TV station during the pandemic and fulfill the high expectations of the audience. It’s one of the most respected companies in the world that we are talking about.

CNN Brazil starts its history based on a different concept in comparison to traditional networks, creating a more dynamic, modern and sustainable journalism. Using a new approach that takes advantage of accessible technological resources, the network creates high quality and credibility content with low production costs.

Band TV General Director André Luiz Costa presents the new enterprise of the media group: Vibra. A company planned to establish the technological connection with the future, transforming quality content in data, and creating a complete digital ecosystem to fulfill the needs of consumption, information and experience.

Leonardo Petrelli, President of Grupo RIC, shows that even in a global and digital scenario, regionalization is still very important in the distribution of content in a more precise way. He tells us how RIC is positioned to become essential in this process of constant evolution.

In Part 2, Leonardo Petrelli, from Grupo RIC, reveals the initiatives and innovations that are being implemented in order to establish a synchronicity between the group and its audience, and how the company reinvented itself during the pandemic.

Monteiro Net, President of Rede Vida, talks about the success obtained in these 25 years of the network, working with a segment dedicated to family, religion and catholicism. With a pioneering spitir, innovation and perseverance, the company was able to improve and follow the technological changes to maintain its activities.

Andiara Petterle, Vice-President of Product and Operations of RBS Group, speaks about the company’s experience in this moment of transformation, and the steps it is taking to pursue innovation and new media projects.

In this second part of this video, Andiara Petterle, Vice-President of Product and Operations of RBS Group, comments on the importance of a professional and open leadreship when implementing transformative processes, making room for a cultural change in business management.

A new concept of e-commerce that came up in China gained strenth in Brazil due the pandemic: the Live Commerce. Alessandro Caudurro, CEO of Hula and CIA of Haus Ecossystem, explains the new format, how it works, what is its potencial and how it is transforming the online sales market.

Alessandro Caudurro, CEO of Hula and CIA of Haus Ecossystem, tells us about the concept of T-Commerce, the union of e-commerce with television, and how this format can influence the retailers market.

Cadu Ventura, Head of Planning and Business management of Globo, speaks abouthow new platform Globo SIM is democratizing the access to advertisiment to all kinds of clients. With user firendly tools, he explains that the system makes easy the promotion of products and services opening spaces in a communication outlet like Globo.

Wagner Kojo, Head of Innovation and Digital Business of Stefanini, speaks about the co-creation present model, a process that was forced to adapt in this frentic world we live in. Multidisciplinary teams, new management models and hierarchy, area integration and everything else that involves the co-creative strategy.

Head of Innovation and Digital Business of Stefanini, Wagner Kojo, shows companies can reinvent themselves and transform their business models, taking advantage of resources, technologies and the core business of the organization.

Roberto Araújo, CEO of Jovem Pan, describes the paths of the transformation the radio went through to become an important producer of multiplatform content, being present on podcast platforms, Youtube, social networks, exclusive app and wherever the audience may be.

Leandro Figueiredo, Business Director of Clube Atlético Mineiro, shows that the team performs very well also outside the soccer field. With investments in an exclusive app, in the production of content ot fans, in taylor made product for supporters, he revoluionized the media strategy and monetization.

In this episode, Communication and Marketing Director of Polishop, Rogério Nogueira, explains the strategy adopted to introduce and advertise their products, which most of the times are new to the customer. He explains the advantages of infomercials and how creating content can improve sales.

In this second part, Rogério Nogueira from Polishop tells a little bit about the investments and expectations of the company for upcoming Black Friday, one of the most important events of the retail business in the world. He also anticipates how Polishop will be positioned in the marketplace taking into account the moment that we all are living.

Tiago Ritter, Founder of W3hous and CEO of Haus, analyzes how the present scenario, the social isolation and all cultural transformation generated by the pandemic can impact this year Black Friday. He also evaluates the challenges to create digital experiences which corrispond to the habit changes of the consumers.

In this video, Eduardo Becker, Director of Integrated Business Solutions in Content of Globo, speaks about the opportunities that the Brazilian marketplace provides to advertsing sector with the usage of resources with interactivity and technology offered by television.

Manuela Vilella, Manager of Partnerships of Youtube Brazil, comments on this phenomenonal platform that transformed the way people consume content. She explains the success that involves this democratic platform, which opens a huge communication channel between content producers and an audience that looks for segmentation.

In this second part of the interview, Manuela Vilella, Manager of Partnerships of Youtube Brazil, comments on the challenges to conquer and maintain the audience’s attention in Youtube. she speaks about the recipe of success that youtubers must follow to guarantee the engagement of their audiences.

In this conversation, Alexandre Arrabal, Director Design Center, Eduardo Becker, Director of Integrated Business Solutions in Content, and Leonardo frias, Manager Adtech Advertising and Merchandising, all from Globo, speak about Digital Product Placement, trend that gained strength during the pandemic and that is helping monetize on new and taped content.

Manager of Data Intelligence of Globo, Daniel de Freitas da silva, explains what is methodology of attribution and how it works. He speaks about the use of machine learning and how the technology contributed to the results of advertising campaigns.

In this interview, Andres Galvan, Vice-President of Sales Latam and General Director of HQ Latam of BitCentral, tells about the company and its participation in the technology industry and in broadcasting, in the USA and Latin America.

In this second part of the interview, Andres Galvan, Vice-President of Sales Latam and General Director of HQ Latam of BitCentral, explains the challenges the company faces to offer technological solutions to the Brazilian market with the same quality and efficiency as done in the american market.

In this last episode of the interview, Vice-President of Sales Latam and General Director of HQ Latam of BitCentral, Andres Galvan, shares his opinion on the migration to using technology in cloud and on how to evaluate which are the best tolls to each situation.