Roberto Franco, Director of SBT TV, Counselor of SET and Curator of the track People & Business explains the objectives of this section of SET.

Director and founder of Poder 360 Digital Newspaper, Fernando Rodrigues, reveals the success of this new format that is growing fast and attracting more and more followers. Entreprenuer with future in mind, he shares precious tips with those who want to try this communication trend.

Alexandre Teixeira, writer, speaker and cofounder of ODDDA, tells us how his experience as a journalist helped him to write three books on people’s relations in a corporate environment, and on what is necessary to find happiness at work, specailly in this particular moment of home office and social distancing.

How the new medias, new business models, new consumption habits and fast-paced digital transformation are influencing the future of television, which celebrated its 70 anniversary in Brazil this year. José Roberto dos Santos Maciel, CEO of SBT TV, tells us how the network is adapting to this new reality.

José Roberto dos Santos Maciel, CEO of SBT TV, tells us how the DNA of the network helped the company to reach unprecedented levels of engagement in the digital universe. Without diregarding its popular contents, and with no major investments in advertising, he shows that SBT is prepared to be part of the future of television.

A new speciality is evolving each day. In order to tell us about this trend, Leonardo Carraretto, Futures Researcher, speaks about studies and techniques that help us foresee how future will be and how we can build it.

Camila Mercatelli, Phonoaudiologist, especialized in voice therapy and neuroscience, tells about her experience and how she helps people to improve their communication skills. She also comments about conscious communication and hwo to use this technique.

Phonoaudiologist Camila Mercatelli shares some tips to make communication more efficient and adequate. And in this context of social distancing, she shows how to deal with the acreen that separates you from your audience.

Leasdership specialist Ana Costa Couto explains how this present moment is helping to transform the professional relations, creating a more human and transparent working environment, and opening space for a new type of leadership.

Still considering the changes caused by the pandemic in the working relations, Ana Costa Couto, leadership specialist, speaker and coach, speaks about the intelligence of the heart, a concept that was the centre of egyptians thinking, and that today is being valued again. She also shows why “attention management” is more important than “time management”.

Thiago Gringon, teacher at ESPM and Director of Kreakatali, speaks about the subject his is expert on: Creativity. He raises points like thinking outside the box, how to be creative in a situation like the one we are living, and teaches that is possible to potentialize creativity with practice and training.

In this video, Thiago Gringon, teacher at ESPM and Director of Kreakatali, builds a parallel between productivity and the creativity required by companies of their professionals. He explains how these two pilars can be complementary and establish a balance in the corporate world.

Melissa Vogel, CEO of Kantar Media Division, presents interesting data on media consumption during the epidemic. She evaluates how these numbers impact the broadcasting market and the planning of outlets and advertisers.

Lady Morais, Executive Director of Alba Consulting, speaks about the purpose and meaning in a working environment. She analyzes how present transformation in professional and social relations is requiring new leadership profiles and companies.

In this second part of the conversation with Lady Morais, Executive Director of Alba consulting, we cover the capacity and necessity of being in constant learning and transformation. She also analyzes issues involving ethics and integrity in the companies, specially in a period of crisis like the one we area living nowadays.

Glaucia Guarcello, Director of Consulting in Innovation and Teacher at the MBA course at Fundação Dom Cabral, speaks about how important it is for companies to be agile in the transformation process, and how innovation became essential for survival in the business world, and even for the creation of new opportunities.

In this second part of the interview, Glaucia Guarcello, Director of Consulting in Innovation and Teacher at the MBA course at Fundação Dom Cabral, comments about the importance of investing in innovation as well as in people. She also explains the necessity of using more up-to-date strategic models, specially in a globalized and digital world.

In this last part of the interview, Glaucia Guarcello, Director of Consulting in Innovation and Teacher at the MBA course at Fundação Dom Cabral,analyzes the impacts that technology are creating in our lives, and how the educational sector is preparing itself to form the professionals of the future.

In this video, Communications Minister, Mr. Fábio Faria, is our special guest to comment on the new attributions, objectives, main concerns and topics that will be the priority of Communications Ministry, which was recently recreated by the Federal Government.