Sonia Santana, President of Sindicine, explains the measures adopted in order to guarantee a safe environment to all professionals involved in productions since the begining ot the pandemic, and what the union has been doing to support the back to work process.

President of SICAV, Leonardo Edde, explains the importance of safety protocols to the restarting of work in the production sector. In addition to caring about the heslth of all professionals involved, he highlights the legal aspects as a protection for emplopyers.

Marianna Souza, President of APRO, talks about the positioning of the sector regarding to this sensitive and important topic: harassment in the working environment. She explains how changes in the behaviors must be incorporated in the routines in order to avoid unacceptable situations.

Production sector always suffered with tight deadlines imposed by advertising business. The opinion of Caludio leone, photgrapher and Director of Sindicine, is that an opportunity to change this pattern has just emerged. Taking advantage of the new safety protocols adopted during the pandemic to create better working conditions for everybody.

Erick soares, Expert in Technology of Sony,, tells us how collaborative cloud platforms contributed in this period of transformation and social distancing. He explains how an entire process, including creative, production, editting and approval, is being conducted with the help of online tools.

Antônio Carlos Sobrinho, Manager of Projects and Implementation of Record TV, explains how the network adpated in this moment of pandemic in order to continue producing and distributing the contents. He tells which tools allowed the integration of teams without compromising the quality of the products.

Luiz Padilha, President of Sony for Latin America, and Fred Müiller, Director of Business and Marketing of SBT, talk about the expectations of the market on creation and production of content. They analyze the technologies that have been constantly evolving and how the advertisement business has been following these transformations.

Luiz Padilha, President of Sony for Latin America, and Fred Müiller, Director of Business and Marketing of SBT, continue to talk about the new times, the challenges that the pandemic brought to the communications universe, and how it accelerated the transformations in media and advertisement business.

In this video you will join the talk between Juliana Ferrari, Media Manager of SBT and Matt Silva, CEO of CIS Group, about the transformations, the impacts and the challenges brought by the pandemic to the television and content production business.

Hugo Nascimento, Director of Technology of AD Digital, speaks about the process of migration to remote work due to the pandemic, not only as a way to reduce costs, but manly to protect the professionals involved and guarantee the quality of the materials produced.

Diego Beunaño, Sales Director of Studio Network Solutions for Latin America, presents the features and services that his company offers to help his clients to keep on working in a moment of social isolation and remote production.

Marco Antônio Melo, CEO and Commercial Director of Showcase, presents the novelties and investments in digital post-production to guarantee better performances to the media and entertainemtn industry. He also comments on the solutions and challenges that came up with the remote owrk.