{"id":8586,"date":"2020-11-05T15:18:10","date_gmt":"2020-11-05T18:18:10","guid":{"rendered":"https:\/\/setexperience2020.set.org.br\/?page_id=8586"},"modified":"2020-11-09T22:43:47","modified_gmt":"2020-11-10T01:43:47","slug":"trilha-tecnologia-e-negocios-d-y","status":"publish","type":"page","link":"https:\/\/setexperience2020.set.org.br\/en\/programacao-academy\/trilha-tecnologia-e-negocios-d-y\/","title":{"rendered":"Trilha | Tecnologia e Neg\u00f3cios | D | Y"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img width=\"1200\" height=\"100\" title=\"header_academy\" src=\"https:\/\/setexperience2020.set.org.br\/wp-content\/uploads\/2020\/09\/header_academy.png\" class=\"img-responsive wp-image-5541\" srcset=\"https:\/\/setexperience2020.set.org.br\/wp-content\/uploads\/2020\/09\/header_academy-200x17.png 200w, 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type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 25px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div><div class=\"accordion\"><input type=\"radio\" name=\"select\" class=\"accordion-select\" checked \/><div class=\"accordion-title\"><span>{:br}O Ano em que o mundo parou...Este \u00e9 o momento de ser disruptivo?{:}{:en}The year when the world stopped\u2026Is this the time to be disruptive?{:}<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/463559682\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A comunica\u00e7\u00e3o regional no universo digital \u2013 1\u00aa Parte{:} {:en}Regional communication in a digital universe - Part 1{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Leonardo Petrelli, Presidente do Grupo RIC, mostra que mesmo no atual cen\u00e1rio globalizado e digital, a regionaliza\u00e7\u00e3o ainda \u00e9 muito importante na distribui\u00e7\u00e3o de conte\u00fado de forma mais assertiva. Ele conta como a RIC est\u00e1 se posicionando para se tornar essencial e rent\u00e1vel nesse processo em constante evolu\u00e7\u00e3o.{:}<br \/>\n{:en}Leonardo Petrelli, President of Grupo RIC, shows that even in a global and digital scenario, regionalization is still very important in the distribution of content in a more precise way. He tells us how RIC is positioned to become essential in this process of constant evolution.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/463560832\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A comunica\u00e7\u00e3o regional no universo digital \u2013 2\u00aa Parte{:} {:en}Regional communication in a digital universe - Part 2{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Na segunda parte desse bate-papo, Leonardo Petrelli, do Grupo RIC, revela as a\u00e7\u00f5es e inova\u00e7\u00f5es que est\u00e3o sendo colocadas em pr\u00e1tica para colocar o grupo cada vez mais em sintonia com sua audi\u00eancia e como a empresa se reinventou durante a pandemia.{:}<br \/>\n{:en}In Part 2, Leonardo Petrelli, from Grupo RIC, reveals the initiatives and innovations that are being implemented in order to establish a synchronicity between the group and its audience, and how the company reinvented itself during the pandemic.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/465040389\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A receita de sucesso da Rede Vida{:} {:en}The recipe of success of Rede Vida{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Monteiro Neto, Presidente da Rede Vida, fala sobre o sucesso alcan\u00e7ado nesses 25 anos da emissora, atuando em um segmento dedicado \u00e0 fam\u00edlia, \u00e0 religi\u00e3o, ao catolicismo. Com pioneirismo, inova\u00e7\u00e3o e perseveran\u00e7a, a empresa conseguiu se aprimorar e acompanhar as evolu\u00e7\u00f5es tecnol\u00f3gicas para se manter ativa.{:}<br \/>\n{:en}Monteiro Net, President of Rede Vida, talks about the success obtained in these 25 years of the network, working with a segment dedicated to family, religion and catholicism. With a pioneering spitir, innovation  and perseverance, the company was able to improve and follow the technological changes to maintain its activities.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/480065512\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}O ano em que o mundo parou: RBS \u2013 1\u00aa parte{:} {:en}The year the world stopped: RBS - Part 1{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Andiara Petterle, Vice-presidente de Produtos e Opera\u00e7\u00f5es do Grupo RBS, fala um pouco sobre a experi\u00eancia da empresa nesse momento de transforma\u00e7\u00e3o e os passos que ela est\u00e1 dando em busca de inova\u00e7\u00f5es e novos projetos de m\u00eddia.{:}<br \/>\n{:en}Andiara Petterle, Vice-President of Product and Operations of RBS Group, speaks about the company&#8217;s experience in this moment of transformation, and the steps it is taking to pursue innovation and new media projects.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/480065529\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}O ano em que o mundo parou: RBS \u2013 2\u00aa parte{:} {:en}The year the world stopped: RBS - Part 2{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Na segunda parte do v\u00eddeo, Andiara Petterle, Vice-presidente de Produtos e Opera\u00e7\u00f5es do Grupo RBS, comenta sobre a import\u00e2ncia de uma lideran\u00e7a profissional e aberta na hora de se implementar processos transformadores, abrindo espa\u00e7o para uma mudan\u00e7a cultural na gest\u00e3o empresarial. {:}<br \/>\n{:en}In this second part of this video, Andiara Petterle, Vice-President of Product and Operations of RBS Group, comments on the importance of a professional and open leadreship when implementing transformative processes, making room for a cultural change in business management.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}Quando a vida voltar ao \"normal\", a sua empresa ainda ser\u00e1 a mesma?{:}{:en}When life returns to \"normal\", will your company still be the same?{:}<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/463422242\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A transforma\u00e7\u00e3o digital do SBT{:} {:en}Digital transformation at SBT TV{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Fernando Pensado, Head de Inova\u00e7\u00e3o do SBT, conta como a emissora est\u00e1 se transformando para marcar presen\u00e7a em multiplataforma. Com um hist\u00f3rico de interatividade e ousadia, ela aposta na inova\u00e7\u00e3o, criando conte\u00fado para os meios digitais e trazendo uma experi\u00eancia cada vez mais agrad\u00e1vel para sua audi\u00eancia.{:}<br \/>\n{:en}Fernando Pensado, Head of Innovation at SBT TV, tells us how the transformation is taking palce at the TV station.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/463450332\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A emissora que nasceu multiplataforma \u2013 1\u00aa parte{:} {:en}The TV station that was born multiplatform - Part 1{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Virg\u00edlio Abranches, VP de Programa\u00e7\u00e3o da CNN Brasil, conta os desafios e dificuldades para colocar no ar uma nova emissora em plena pandemia e atender \u00e0s enormes expectativas da audi\u00eancia. Ainda mais quando se fala de uma das empresas mais respeitadas no mundo jornal\u00edstico.{:}<br \/>\n{:en}Virg\u00edlio Abranches, CNN Brazil Programming VP, tells us about the challenges and dificulties to launch a brand new TV station during the pandemic and fulfill the high expectations of the audience. It&#8217;s one of the most respected companies in the world that we are talking about.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/463555014\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A emissora que nasceu multiplataforma \u2013 2\u00aa parte{:} {:en}The TV station that was born multiplatform - Part 2{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}A CNN Brasil come\u00e7a sua hist\u00f3ria com um modelo totalmente diferente das emissoras tradicionais, criando um jornalismo din\u00e2mico, atual e sustent\u00e1vel.<br \/>\nCom uma nova linguagem, que aproveita recursos tecnol\u00f3gicos acess\u00edveis, ela tem criado conte\u00fado com credibilidade, qualidade e custos de produ\u00e7\u00e3o baixos.<br \/>\n{:}<br \/>\n{:en}CNN Brazil starts its history based on a different concept in comparison to traditional networks, creating a more dynamic, modern and sustainable journalism. Using a new approach that takes advantage of accessible technological resources, the network creates high quality and credibility content with low production costs.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/463850137\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A transforma\u00e7ao digital da Band, com o Spin-off da Vibra{:} {:en}Digital transformation at Band TV, and its spin-off Vibra{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}O Diretor Geral da Band, Andr\u00e9 Luiz Costa, apresenta a mais nova investida do Grupo: a Vibra, empresa pensada para fazer a conex\u00e3o tecnol\u00f3gica com o futuro, transformando conte\u00fados de qualidade em dados e criando um completo ecossistema digital para suprir as necessidades de consumo, informa\u00e7\u00e3o e experi\u00eancia.{:}<br \/>\n{:en}Band TV General Director Andr\u00e9 Luiz Costa presents the new enterprise of the media group: Vibra. A company planned to establish the technological connection with the future, transforming quality content in data, and creating a complete digital ecosystem to fulfill the needs of consumption, information and experience.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}Live Commerce \u2013 uma nova tend\u00eancia de consumo.{:}{:en}Live Commerce \u2013 a new trend in consumption{:}<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/467886662\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}Live Commerce: nova tend\u00eancia de consumo \u2013 1\u00aa parte{:} {:en}Live Commerce: A new consumption trend - Part 1{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Um novo conceito de e-commerce que surgiu na China, ganhou for\u00e7a no Brasil nesse momento de pandemia: o Live Commerce. Alessandro Caudurro, CEO Huia e CIO Ecossistema HAUS, explica o novo formato, como funciona, qual seu potencial e como ele est\u00e1 transformando o mercado de vendas on-line.{:}<br \/>\n{:en}A new concept of e-commerce that came up in China gained strenth in Brazil due the pandemic: the Live Commerce. Alessandro Caudurro, CEO of Hula and CIA of Haus Ecossystem, explains the new format, how it works, what is its potencial and how it is transforming the online sales market.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/467886678\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}Live Commerce: nova tend\u00eancia de consumo \u2013 2\u00aa parte{:} {:en}Live Commerce: A new consumption trend - Part 2{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Alessandro Caudurro, CEO Huia e CIO Ecossistema HAUS, conta um pouco sobre o conceito T-Commerce, a uni\u00e3o do e-commerce com a televis\u00e3o e como esse formato pode influenciar o mercado varejista.{:}<br \/>\n{:en}Alessandro Caudurro, CEO of Hula and CIA of Haus Ecossystem, tells us about the concept of T-Commerce, the union of e-commerce with television, and how this format can influence the retailers market.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}Plataforma Comercial para Pequenos e M\u00e9dios Anunciantes Case SIM{:}{:en}Commercial Platform for Small and Medium Advertisers Case SIM{:}<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/467891854\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}Globo SIM: a plataforma para pequenos e m\u00e9dios anunciantes{:} {:en}Globo SIM: a platform for small and medium size advertisers{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Cadu Ventura, HEAD de Planejamento e Gest\u00e3o de Neg\u00f3cios da Globo, conta como a nova plataforma Globo SIM est\u00e1 democratizando o acesso \u00e0 publicidade para todo tipo de anunciante. Com ferramentas intuitivas, ele explica que o sistema facilita a divulga\u00e7\u00e3o de produtos e servi\u00e7os abrindo espa\u00e7o em um ve\u00edculo de comunica\u00e7\u00e3o como a Globo.{:}<br \/>\n{:en}Cadu Ventura, Head of Planning and Business management of Globo, speaks abouthow new platform Globo SIM is democratizing the access to advertisiment to all kinds of clients. With user firendly tools, he explains that the system makes easy the promotion of products and services opening spaces in a communication outlet like Globo.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}Como os grupos de m\u00eddia podem basear suas estrat\u00e9gias no modelo de co-cria\u00e7\u00e3o de neg\u00f3cios?{:}{:en}How can media groups base their strategies on the busin...<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/468286546\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}O conceito atual de cocria\u00e7\u00e3o \u2013 1\u00aa parte{:} {:en}The new concept of co-creation - Part 1{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Wagner Kojo, Head de Inova\u00e7\u00e3o e Neg\u00f3cios Digitais na Stefanini, fala sobre o modelo atual de cocria\u00e7\u00e3o, processo que precisou se adaptar ao mundo fren\u00e9tico que vivemos. Equipes multidisciplinares, novos modelos de gest\u00e3o e hierarquia, integra\u00e7\u00e3o das \u00e1reas e tudo mais que envolve a estrat\u00e9gia cocriativa.{:}<br \/>\n{:en}Wagner Kojo, Head of Innovation and Digital Business of Stefanini, speaks about the co-creation present model, a process that was forced to adapt in this frentic world we live in. Multidisciplinary teams, new management models and hierarchy, area integration and everything else that involves the co-creative strategy.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/468286556\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}O conceito atual de cocria\u00e7\u00e3o \u2013 2\u00aa parte{:} {:en}The new concept of co-creation - Part 2{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}O Head de Inova\u00e7\u00e3o e Neg\u00f3cios Digitais na Stefanini, Wagner Kojo mostra como as empresas podem fazer para se reinventar e transformar seus modelos de neg\u00f3cios, aproveitando os recursos, as tecnologias e o pr\u00f3prio core business da organiza\u00e7\u00e3o.{:}<br \/>\n{:en}Head of Innovation and Digital Business of Stefanini, Wagner Kojo, shows companies can reinvent themselves and transform their business models, taking advantage of resources, technologies and the core business of the organization.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}\u00e9 TV, canal no Youtube, R\u00e1dio ou Plataforma?{:}{:en}Is it TV, a YouTube channel, a Radio or a Platform?{:}<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/463944699\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A transforma\u00e7\u00e3o digital da Jovem Pan{:} {:en}Digital transformation at Jovem Pan Radio Station{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Roberto Ara\u00fajo, CEO do grupo Jovem Pan, conta um pouco da trajet\u00f3ria de transforma\u00e7\u00e3o da r\u00e1dio que virou uma importante produtora de conte\u00fado multiplataforma, com presen\u00e7a em podcast, YouTube, redes sociais, aplicativo pr\u00f3prio e onde mais a audi\u00eancia estiver.{:}<br \/>\n{:en}Roberto Ara\u00fajo, CEO of Jovem Pan, describes the paths of the transformation the radio went through to become an important producer of multiplatform content, being present on podcast platforms, Youtube, social networks, exclusive app and wherever the audience may be.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}Donos do seu pr\u00f3prio conte\u00fado - como um clube de futebol revoluciona sua estrat\u00e9gia de m\u00eddia e monetiza\u00e7\u00e3o?{:}{:en}Owners of their own content\u2013 how do...<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/468528056\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A grande jogada do Clube Atl\u00e9tico Mineiro{:} {:en}The great move of Clube Atl\u00e9tico Mineiro{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Leandro Figueiredo, Diretor de Neg\u00f3cios do Clube Atl\u00e9tico Mineiro, mostra que o clube tamb\u00e9m faz bonito fora dos gramados. Com investimentos em aplicativo pr\u00f3prio, em produ\u00e7\u00e3o de conte\u00fado para seus f\u00e3s, em produtos sob medida para sua torcida, ele revolucionou sua estrat\u00e9gia de m\u00eddia e monetiza\u00e7\u00e3o.{:}<br \/>\n{:en}Leandro Figueiredo, Business Director of Clube Atl\u00e9tico Mineiro, shows that the team performs very well also outside the soccer field. With investments in an exclusive app, in the production of content ot fans, in taylor made product for supporters, he revoluionized the media strategy and monetization.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}O que esperar da BlackFriday este ano?{:}{:en}What can we expect for Black Friday this year?{:}<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/463949944\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A Polishop como produtora de conte\u00fado \u2013 1\u00aa parte {:} {:en}Polishop as a producer of content - Part 1{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Neste epis\u00f3dio, o Diretor de Comunica\u00e7\u00e3o e Marketing da Polishop, Rogerio Nogueira, explica a estrat\u00e9gia utilizada pela empresa para apresentar e divulgar seus produtos, muitas vezes novidades que o consumidor nem conhece. Ele explica as vantagens dos informeciais e como gerar conte\u00fado ajuda na venda.  {:}<br \/>\n{:en}In this episode, Communication and Marketing Director of Polishop, Rog\u00e9rio Nogueira, explains the strategy adopted to introduce and advertise their products, which most of the times are new to the customer. He explains the advantages of infomercials and how creating content can improve sales.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/463952281\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A Polishop como produtora de conte\u00fado \u2013 2\u00aa parte {:} {:en}Polishop as a producer of content - Part 2{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Na segunda parte deste papo, Rogerio Nogueira da Polishop, fala um pouco sobre os investimentos e expectativas da empresa para a pr\u00f3xima Black Friday, um dos maiores eventos de varejo do mundo. E conta como a Polishop vai se posicionar levando em conta esse momento que estamos vivendo. {:}<br \/>\n{:en}In this second part, Rog\u00e9rio Nogueira from Polishop tells a little bit about the investments and expectations of the company for upcoming Black Friday, one of the most important events of the retail business in the world. He also anticipates how Polishop will be positioned in the marketplace taking into account the moment that we all are living.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/468993148\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}Como se preparar para a maior Black Friday da hist\u00f3ria {:} {:en}Getting ready for the biggest Black Friday ever{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Tiago Ritter, Fundador da W3haus e CEO da Haus, analisa como o cen\u00e1rio atual, o isolamento social e toda a transforma\u00e7\u00e3o cultural for\u00e7ada pela pandemia podem impactar a Black Friday deste ano. Ele tamb\u00e9m avalia os desafios para se criar experi\u00eancias digitais que atendam a mudan\u00e7a de h\u00e1bito dos consumidores.{:}<br \/>\n{:en}Tiago Ritter, Founder of W3hous and CEO of Haus, analyzes how the present scenario, the social isolation and all cultural transformation generated by the pandemic can impact this year Black Friday. He also evaluates the challenges to create digital experiences which corrispond to the habit changes of the consumers.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}T- Commerce: Interatividade da TV Aberta{:}{:en}T- Commerce: Open TV interactivity{:}<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/475186676\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}T-commerce: a interatividade na TV aberta{:} {:en}T-commerce: Interactivity at open TV{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Nesse v\u00eddeo, Eduardo Becker, Diretor de Solu\u00e7\u00f5es Integradas de Neg\u00f3cios em Conte\u00fado da Globo, fala sobre as oportunidades que o mercado brasileiro proprociona para o setor de publicidade com o uso dos recursos de interatividade e tecnologia que a televis\u00e3o oferece.{:}<br \/>\n{:en}In this video, Eduardo Becker, Director of Integrated Business Solutions in Content of Globo, speaks about the opportunities that the Brazilian marketplace provides to advertsing sector with the usage of resources with interactivity and technology offered by television.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}Como se manter relevante como criador de conte\u00fado em uma plataforma como youtube durante a Pandemia?{:}{:en}How to stay relevant as a content creator on a pl...<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/470979765\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}O que explica o sucesso do YouTube - 1\u00aa parte {:} {:en}What explains the success of Youtube - Part 1{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Manuela Vilella, Gerente de Parcerias do YouTube Brasil, comenta sobre o fen\u00f4meno que \u00e9 a plataforma que transformou a maneira como as pessoas consomem conte\u00fado. Ela explica o sucesso que envolve essa plataforma t\u00e3o democr\u00e1tica, abrindo um grande canal de comunica\u00e7\u00e3o entre produtores de conte\u00fado e uma audi\u00eancia em busca de segmenta\u00e7\u00e3o.{:}<br \/>\n{:en}Manuela Vilella, Manager of Partnerships of Youtube Brazil, comments on this phenomenonal platform that transformed the way people consume content. She explains the success that involves this democratic platform, which opens a huge communication channel between content producers and an audience that looks for segmentation.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/470979771\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}O que explica o sucesso do YouTube - 2\u00aa parte {:} {:en}What explains the success of Youtube - Part 2{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Na segunda parte da entrevista, Manuela Vilella, Gerente de Parceriais do YouTube Brasil, comenta sobre os desafios para se conquistar e manter a aten\u00e7\u00e3o da audi\u00eancia dentro do YouTube. Ela fala sobre a receita de sucesso que os youtubers precisam seguir para garantir o engajamento com seu p\u00fablico.{:}<br \/>\n{:en}In this second part of the interview, Manuela Vilella, Manager of Partnerships of Youtube Brazil, comments on the challenges to conquer and maintain the audience&#8217;s attention in Youtube. she speaks about the recipe of success that youtubers must follow to guarantee the engagement of their audiences.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}Digital Product Placement{:}{:en}Digital Product Placement{:}<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/475179309\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}As oportunidades do Digital Product Placement {:} {:en}The opportunities of Digital Product Placement{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}Nesse bate-papo, Alexandre Arrabal, Diretor Design Center, Eduardo Becker, Diretor de Solu\u00e7\u00f5es Integradas de Neg\u00f3cios em Conte\u00fado, e Leonardo Frias, Gerente Adtech Publicidade e Merchandising, todos da Globo, falam sobre Digital Product Placement, tend\u00eancia que se fortaleceu durante a pandemia que tem ajudado a rentabilizar conte\u00fados novos ou j\u00e1 gravados.{:}<br \/>\n{:en}In this conversation, Alexandre Arrabal, Director Design Center, Eduardo Becker, Director of Integrated Business Solutions in Content, and Leonardo frias, Manager Adtech Advertising and Merchandising, all from Globo, speak about Digital Product Placement, trend that gained strength during the pandemic and that is helping monetize on new and taped content.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><input type=\"radio\" name=\"select\" class=\"accordion-select\"  \/><div class=\"accordion-title\"><span>{:br}Modelo Estat\u00edstico: Mensura\u00e7\u00e3o de Impacto da TV nos anunciantes{:}{:en}Statistical Model: Measuring TV Impact on Advertisers{:}<\/span><\/div><div class=\"accordion-content\"><a\n          data-player=\"outsider-video\"\n          href=\"https:\/\/vimeo.com\/475193040\"\n          target=\"_blank\"\n          rel=\"noreferrer nofollow noopener\"\n          class=\"video-link\"\n        >\n            <div>\n              <div class=\"play-icon-placeholder\">\n                <img\n                  class=\"img-dimensions\"\n                  src=\"https:\/\/setexperience.org.br\/wp-content\/uploads\/2020\/09\/video-play-button.png\"\n                \/>\n              <\/div>\n            <\/div>\n            <div>\n              <div class=\"set-playlist-video-title\">{:br}A metodologia de atribui\u00e7\u00e3o da Globo {:} {:en}The methodology of attribution of Globo{:}<\/div>\n  \n              <div class=\"set-playlist-video-description\">\n              <p>{:br}O Gerente de Data Intelligence da Globo, Daniel de Freitas da Silva, explica o que \u00e9 e como funciona a metodologia de atribui\u00e7\u00e3o. Ele fala sobre o uso de marchine learnig e como a tecnologia contribuiu no resultado de uma campanha publicit\u00e1ria.{:}<br \/>\n{:en}Manager of Data Intelligence of Globo, Daniel de Freitas da silva, explains what is methodology of attribution and how it works. He speaks about the use of machine learning and how the technology contributed to the results of advertising campaigns.{:}<\/p>\n\n              <\/div>\n            <\/div><\/a><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:66.666666666667% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\" style=\"line-height:1;\"><p><em>The role of technology in the industry\u2019s journey of transformation is the focus of the \u201cTechnology &#038; Business\u201d track.<\/em><\/p>\n<p>The evolution of TV through the integration of broadcast and broadband, and the new opportunities from business models with the user front and center, plus the major transformation in the advertising and media market, and how this affects the search for solutions to address the communication needs of advertisers, agencies and business partners.<br \/>\nHow to become a successful Media Tech company?<br \/>\nDigital transformation has been revolutionizing every sector of industry and global business chains, not only from the point of view of the change in behavior, society and consumption, but also by the unprecedented combination of all three in the history of humanity. Let\u2019s get an understanding of the view of several players who are experiencing this transformation.<\/p>\n<p><strong>CURATORS:<\/strong><\/p>\n<p><strong>Daniela Souza,<\/strong> SVP and Founder AD DIGITAL and Advisor to SET (<a href=\"https:\/\/www.linkedin.com\/in\/souzadaniela\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a>)<\/p>\n<p><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\"><b>Patricia Freire<\/b><\/span><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">, Regulatory Specialist at Globo and Vice Coordinator of the Technology Committee<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.76%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:33.333333333333% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 5.76%;margin-left : 5.76%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sharing-box fusion-sharing-box-1 boxed-icons\" style=\"background-color:#f9f9fb;margin-top:60px;\" data-title=\"Trilha | Tecnologia e Neg\u00f3cios | D | Y\" data-description=\"{:br}   \r\n\r\n\r\nTRILHA: TECNOLOGIA E NEG\u00d3CIOS\r\nCURADORES: DANIELA SOUZA E PATRICIA FREIRE\r\n\r\n  \r\n\r\nSua conta SET eXPerience Academy \u00e9 um \u00fanico email de usu\u00e1rio e senha para\u00a0 acesso a todas as trilhas do Academy.\r\n\r\n      \r\n\r\nO papel da tecnologia na jornada da\" data-link=\"https:\/\/setexperience2020.set.org.br\/en\/programacao-academy\/trilha-tecnologia-e-negocios-d-y\/\"><h4 class=\"tagline\" style=\"color:#212934;\">Compartilhe essa hist\u00f3ria, escolha a sua plataforma!<\/h4><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1 boxed-icons\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fsetexperience2020.set.org.br%2Fen%2Fprogramacao-academy%2Ftrilha-tecnologia-e-negocios-d-y%2F&amp;t=Trilha%20%7C%20Tecnologia%20e%20Neg%C3%B3cios%20%7C%20D%20%7C%20Y\" target=\"_blank\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"bottom\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook fusion-icon-facebook\" style=\"color:#ffffff;background-color:#3b5998;border-color:#3b5998;border-radius:4px;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a 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